
The game changed while we were all looking the other way. AI didn’t just arrive — it arrived with a sledgehammer. Remote work didn’t just become normal — it made entire workforces replaceable. The gig economy didn’t just supplement traditional jobs — it cannibalized them. And the people in charge? They saw this coming years ago. They just didn’t tell you because they needed you to keep consuming, keep borrowing, keep believing the system would catch you when you fall.
Here’s what’s really happening behind closed doors:
Companies aren’t hiring — they’re automating.
Why pay a human £50,000 a year when an AI can do the same job for £50 a month?
Remote work killed geography-based advantages.
Your competition isn’t just the person down the street anymore. It’s someone in Eastern Europe / India / Vietnam / South America / Africa willing to do your job for 20% of your salary.
The “skills gap” is a myth.
There isn’t a shortage of qualified people. There’s a shortage of companies willing to pay what qualified people are worth. This isn’t some distant future scenario. It’s happening right now, today, while traditional job seekers are still playing musical chairs on a sinking ship.
The question isn’t whether the old job market is coming back.








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