Customer satisfaction is what should be our principle’s behind every work or project we execute. We should not assume we know what the customer’s want. Instead it is important to understand the voice of our customers using tools such as surveys and polling. Customer satisfaction is a small but important piece of the larger customer experience your organization has created. Without focusing on customer satisfaction, your customer’s overall perception of your brand will suffer. Some of the few reasons why customer satisfaction is so important
Retaining customers is always cheaper than acquiring new customers
Reputations of your brand is powerful
It is a very crowded and busy marketplace
Customer satisfaction drives your business and not simply growth
Customer satisfaction improves every employee morale and add value to their growth strategy
Doing one without the other is like trying to row with only one oar – you’ll just keep going in circles. Therefore focusing on customer satisfaction should be the epitome of every business struggle today when adding value to your everyday work.
This is one of the most successful business strategies to make people or business happy also proven to be best methodology to expect returning customers. If people can’t customize what they use at work then here comes the problem of using that technology. Top products in the markets are made not just to serve it’s ultimate goal but also because they should be flexible to adapt to customers needs through customization. When you and your products are flexible, here starts your success story of building a brand. Customer’s psychology is to feel ownership of whatever they invest into and feeling of ‘mine’ vs ‘ours’ . Once the ‘mine’ factor is felt in your product this will indirectly drive sales and increase their loyalty towards your products or service. The other trend what has been noticed that people tend to pay higher for anything that has the feasibility to change and which is designed for themselves. Let’s drive the change to customize and bring in the ‘mine’ factor so that tech is what we drive rather to be driven.
Like everyone said do what you like and be what you like to become but I would also say no matter whatever you do or become, do it with your heart and not just your brain. Adding a great thought to your work is smart but if you haven’t put your heart into it then your work had missed a smile on your client or customer’s face. Everything in this world is all about satisfaction and happiness also once your work has created a smile on another person’s face that is exactly when you have done a great work. My career started working in a service industry and it had just one mission which was customer is King and our goals where focused to make every customer that had called to resolve their concern must leave with a happy face. Customer satisfaction was the ultimate aim or the end result of our products and services and without customer satisfaction, you haven’t yet completed your work even though you have provided a solution to the problem. The most important thing that I learned in my first job was to create happiness among customers and then I realized once they were happy, I was sure to have achieved my companies mission. It was also said doesn’t matter if the problem wasn’t solved but if you have spoken in such a way that has made them happy even though their problem still exist then you still have accomplished the mission.
We all do many things at our work but at the same time if those work achieved haven’t touched any heart then your work is still incomplete. No matter how small or big your work could be, working for results is also important but at the same time if your results has only become quantitative and missed the quality using your heart then your work is just a pile of dump that nobody wants. When you have created a smile on your customer or client’s face then your time will automatically become more valuable to them than any other people or work around them, because your dedication and compassion towards the work has made them feel you important towards their goals or mission.
Customer satisfaction is the epitome of any business success or failure and there must be procedures in place to find out how happy have you made your customer or client when you tried to work for them or resolve a problem. This should be in the form of a customer survey or a rating against your company or it could also be in it’s best form of a customer testimony. These process has to be in place only then we shall know whether the time we have invested to work for your client’s or customer was really a satisfying experience and not just a job done rather a job well done.