Customers

Customer satisfaction is what should be our principle’s behind every work or project we execute. We should not assume we know what the customer’s want. Instead it is important to understand the voice of our customers using tools such as surveys and polling. Customer satisfaction is a small but important piece of the larger customer experience your organization has created. Without focusing on customer satisfaction, your customer’s overall perception of your brand will suffer. Some of the few reasons why customer satisfaction is so important

  • Retaining customers is always cheaper than acquiring new customers
  • Reputations of your brand is powerful
  • It is a very crowded and busy marketplace
  • Customer satisfaction drives your business and not simply growth
  • Customer satisfaction improves every employee morale and add value to their growth strategy

Doing one without the other is like trying to row with only one oar – you’ll just keep going in circles. Therefore focusing on customer satisfaction should be the epitome of every business struggle today when adding value to your everyday work.

Customizing Technology

This is one of the most successful business strategies to make people or business happy also proven to be best methodology to expect returning customers. If people can’t customize what they use at work then here comes the problem of using that technology. Top products in the markets are made not just to serve it’s ultimate goal but also because they should be flexible to adapt to customers needs through customization. When you and your products are flexible, here starts your success story of building a brand. Customer’s psychology is to feel ownership of whatever they invest into and feeling of ‘mine’ vs ‘ours’ . Once the ‘mine’ factor is felt in your product this will indirectly drive sales and increase their loyalty towards your products or service. The other trend what has been noticed that people tend to pay higher for anything that has the feasibility to change and which is designed for themselves. Let’s drive the change to customize and bring in the ‘mine’ factor so that tech is what we drive rather to be driven.