This is one of the most successful business strategies to make people or business happy also proven to be best methodology to expect returning customers. If people can’t customize what they use at work then here comes the problem of using that technology. Top products in the markets are made not just to serve it’s ultimate goal but also because they should be flexible to adapt to customers needs through customization. When you and your products are flexible, here starts your success story of building a brand. Customer’s psychology is to feel ownership of whatever they invest into and feeling of ‘mine’ vs ‘ours’ . Once the ‘mine’ factor is felt in your product this will indirectly drive sales and increase their loyalty towards your products or service. The other trend what has been noticed that people tend to pay higher for anything that has the feasibility to change and which is designed for themselves. Let’s drive the change to customize and bring in the ‘mine’ factor so that tech is what we drive rather to be driven.