Marketing is the method we try to display our products or services and try to reach the crowd or traffic we are looking to approach and by this way there are many methods practiced today to portray those products and services. Some use the medium of newspapers, some use the medium of media like radio or television and some use banners or posters around public places to display their products and specialties. Now these services are surely expensive mediums which needs to be planned and budgeted, without which it is would be very difficult to approach the general public or community around us.
Then come’s the medium of social media or digital media which by far is the less economic one and if you are digitally smart enough with a good socially active network, you could reach places which you haven’t been too also achieve the same traffic or community that you could achieve through other expensive mediums in-fact with a much broader visibility and also have the privileges’ and freedom to select whom your brand to be shown or not to be shown. The internet being a highly crowded place, this becomes the biggest challenge for your products or services to be displayed in the top N search from those search engines.
The best practiced marketing secret or the medium that you need not spend a dime is the Word Of Mouth and the only cost that would be needed is your Time. This attracts genuine crowd and people who are serious about doing business with you and who knows you in person or having interest with your products. All though the reach will be less but they are really worth the time spend.